Gustavo Moraes is an Associate Professor at the School of Applied Science (FCA), University of Campinas (UNICAMP). His research emphasizes the topics of entrepreneurial ecosystem, sustainable entrepreneurship, information technology, and analytical intelligence. Prof. Moraes holds his Ph.D. (2013) and MSc (2010) in Business Administration from Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV/EAESP).