Her research foci are two-fold. The first is on developing new computational tools and methods for achieving seamless digitalization of new product development in the apparel industry. The second is on educating current and future workforce on using 3D digital technologies. Dr. Baytar is cross-trained in textile engineering and apparel design, and has extensive research and teaching experiences in using 3D body scan data as well as 3D apparel simulations. Dr. Baytar has conducted research in the areas pertaining to the use of 3D technologies in determining sizing and fit of protective apparel, virtual fit, virtual avatars and body image issues, AR applications for virtual dressing rooms, impact of using 3D virtual prototyping on design skills, and digital technologies’ potential impact on environmental sustainability. Her research findings have been disseminated in major peer-reviewed journals, and presented at international conferences.