Casais Beatriz

Beatriz Casais holds a PhD in Management and Business studies by University of Porto and is currently assistant professor in the field of Marketing and Strategy at University of Minho (Portugal) and integrated researcher in the Interdisciplinary Centre of Social Sciences (CICS.UMinho). Her research focuses on Social Marketing; Nonprofit Marketing; Advertising; Communication; Press and Public Relations; Health Communication; Digital Marketing; Social Media Marketing; City Marketing and Public Diplomacy; Ethical Consumption; Corporate Social Responsibility, Sharing Economy and e-Marketplaces. She also coordinates and teaches executive education in the field of Marketing at UMinhoExec. She worked as invited professor between 2010 and 2019 at several higher education institutions in Portugal, as IPVC, IPV, IPP, IPCA, IPAM and University of Porto (FEP and Porto Business School), and has also teaching experience at international level, with teaching colaborations in Cape Verde, Estonia, Slovakia, Spain, and Italy . She was marketing and communication manager at the National Coordination for HIV/aids (Ministry of Health) between 2006 and 2011 and journalist at Rádio Renascença and Diário Económico in 2004/2005.