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个人简介
Dr Ayantunji Gbadamosi {(Bsc (Hons), Msc, PhD, FHEA, FCIM, FCMI} lectures at Royal Docks school of Business and Law, University of East London, UK. He has once served as the Research Coordinator and The Chair of the Research and Knowledge Exchange Committee in the school. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies. Dr ‘Tunji Gbadamosi has over 100 publications - Journal articles, chapters in edited books, edited books, monograph, conference papers, and case studies. He has nine other authored/edited books including Contemporary issues in Marketing (SAGE, 2019), Young Consumer Behaviour (Routledge, 2018), The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations (IGI Global, 2016), Principles of Marketing – A Value-Based Approach (Palgrave, 2013), and Entrepreneurship Marketing: Principles and Practice of SME Marketing 2nd edition, (Routledge 2020), and Religion and Consumer Behaviour in Developing Nations (Edward Elgar, 2021). His papers have been published or accepted for publication in several refereed journals including the Industrial Marketing Management, Journal Of Electronic Commerce Research, World Development, International Journal of Retail and Distribution Management, Marketing intelligence and Planning, Social Marketing Quarterly, Young Consumers, Journal of Fashion Marketing and Management, Society and Business Review, International Journal of Consumer Studies, International Journal of Small Business and Enterprise Development, Thunderbird International Business Review, Journal of African Business, and International Journal of Market Research. Dr Gbadamosi is an editorial board member of several journals. Till date, he has supervised several students including 12 PhD students to successful completion and served as an examiner for 30 doctorate degree examinations. He is the current Programme Chair of the Academy of African Business Development (AABD). His research interest lies in Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications. His paper won the EMERLAD Best paper award at the International Academy of African Business Development (IAABD) conference, 2014.
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JOURNAL OF AFRICAN BUSINESSpp.1-20, (2023)
Advances in marketing, customer relationship management, and e-services book seriespp.1-16, (2022)
Diliara Mingazova,Ayantunji Gbadamosi
IGI Global eBookspp.177-195, (2022)
Kareem F. Sani,Ayantunji Gbadamosi
IGI Global eBookspp.75-99, (2022)
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