Amit Mittal

Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training, and mentorship. He is currently with Chitkara University, where he manages and coordinates the Ph.D. programs, research publications, and international/domestic research collaborations. 16 scholars have been awarded Ph.D. degree under his guidance. He has published more than 80 Scopus/SSCI indexed papers with a number of these included in the ABDC/ABS journal list. His areas of research and consulting expertise are international marketing and emerging market studies, consumer behavior, brand management, shopping behavior, and business research methods. He was a recipient of the Chitkara University Excellence Award 2021 (February) for highest cited author and publications with highest H-index (Business School category).