Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard

A. Yesim Orhun,Tong Guo,Andreas Hagemann

Marketing science（2022）

引用 5|浏览9

暂无评分

摘要

This paper studies how frequent-flyer program members change their purchase behaviors as they progress toward achieving elite status, with moral hazard playing a significant role.

查看译文

关键词

loyalty programs,tiered status incentives,moral hazard,customer relationship management (CRM)

AI 理解论文

溯源树

样例

生成溯源树，研究论文发展脉络

Chat Paper

正在生成论文摘要