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职业迁徙
个人简介
He has served as the president of the Korean Marketing Association as well as the Korean Society of Consumer Studies, on the board of directors for several companies and on the advisory council of Association for Consumer Research. He has also served as a co-editor of Service Industries Journal and an associate editor of Journal of Consumer Psychology. He has developed several service-related indices such as KS-SQI and Seoul Service Index.
He has authored more than 200 articles in leading academic journals such as Journal of Marketing Research, Journal of Consumer Research, Administrative Science Quarterly, Journal of Advertising, and Journal of Consumer Psychology. His research interests include customer satisfaction, services marketing, advertising effects, brand equity, and customer participation behavior.
He has authored more than 200 articles in leading academic journals such as Journal of Marketing Research, Journal of Consumer Research, Administrative Science Quarterly, Journal of Advertising, and Journal of Consumer Psychology. His research interests include customer satisfaction, services marketing, advertising effects, brand equity, and customer participation behavior.
研究兴趣
论文共 150 篇作者统计合作学者相似作者
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korean management reviewno. 1 (2023): 191-216
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Journal of Business Research (2023): 113577-113577
Maketing yeon-guno. 3 (2023): 45-90
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Journal of Retailing and Consumer Services (2023): 103381-103381
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TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCEno. 15-16 (2023): 2105-2123
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INTERNATIONAL JOURNAL OF ADVERTISINGpp.1-21, (2023)
Youjae Yi, Cheonglim Lee
Journal of Korea Parliamentary Law Instituteno. 2 (2023): 5-20
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