基本信息
浏览量:8
职业迁徙
个人简介
Lars Bergkvist is a Professor of Marketing at the Norwegian School of Hotel Management at the University of Stavanger, Norway. Before joining NHS he held academic positions at Zayed University, UAE, Universiti Teknologi Brunei, the University of Nottingham Ningbo, China, Stockholm University, Sweden, the University of New South Wales (UNSW) Asia, Singapore, the University of Wollongong, Australia, and the Stockholm School of Economics, Sweden. He has also been a Visiting Professor at Yonsei Graduate School of Management, Korea, and the China Europe International Business School (CEIBS), China. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, brand management, and research methodology. He has published in journals such as the Journal of Marketing Research, the Journal of Advertising, Marketing Letters, the International Journal of Advertising, the Journal of Business Research, and the Journal of Brand Management. He is an Associate Editor of the International Journal of Advertising.
研究兴趣
论文共 59 篇作者统计合作学者相似作者
按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
INTERNATIONAL JOURNAL OF ADVERTISINGno. 3 (2024): 580-599
INTERNATIONAL JOURNAL OF ADVERTISING (2024)
Advances in Advertising Research (Vol XI) (2021)
加载更多
作者统计
#Papers: 59
#Citation: 5507
H-Index: 23
G-Index: 45
Sociability: 3
Diversity: 2
Activity: 13
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
数据免责声明
页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn