基本信息
浏览量:5
职业迁徙
个人简介
Professor Steckel has been with NYU for more than 20 years. His primary research areas of interest include marketing research, marketing and branding strategy, approaches for one-to-one marketing, managerial decision processes and methodologies for measuring consumer performance and behavior. Professor Steckel has published numerous articles in publications including Journal of Marketing Research, Journal of Retailing, Marketing Science, Interfaces and Journal of Consumer Research.
He was the founding president of the INFORMS Society for Marketing Science. Before joining NYU Stern, Professor Steckel held professorial positions at University of California at Los Angeles and the University of Pennsylvania. Currently, he is a co-Editor-in-Chief of the journal Marketing Letters.
At NYU Stern, Professor Steckel is the Vice Dean for Doctoral Education. Previously he served at chair of the Marketing Department.
He was the founding president of the INFORMS Society for Marketing Science. Before joining NYU Stern, Professor Steckel held professorial positions at University of California at Los Angeles and the University of Pennsylvania. Currently, he is a co-Editor-in-Chief of the journal Marketing Letters.
At NYU Stern, Professor Steckel is the Vice Dean for Doctoral Education. Previously he served at chair of the Marketing Department.
研究兴趣
论文共 20 篇作者统计合作学者相似作者
按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
MANAGEMENT SCIENCEno. 4 (2004): 458-464
加载更多
作者统计
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
数据免责声明
页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn