The Role of Persuasion by Significant Others and Engagement in Bank-Switching Intention

Øystein Bortne,Jone Bjornestad, Mads Nordmo Arnestad,Tore Tjora,Kolbjørn Kallesten Brønnick

Journal of Financial Services Marketing（2024）

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关键词
Self-efficacy,Social cognitive theory,Agency,Bank-switching intention,Customer satisfaction,Banking
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