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From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior

Alessandro Fici,Marco Bilucaglia, Chiara Casiraghi, Cristina Rossi, Simone Chiarelli, Martina Columbano,Valeria Micheletto,Margherita Zito,Vincenzo Russo

BEHAVIORAL SCIENCES（2024）

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关键词
metaverse,Second Life,digital consumer behavior,consumer neuroscience,neuromarketing,shopping experience,EEG,emotions
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