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Science of Emotional Intelligence

Advances in Marketing, Customer Relationship Management, and E-Services Enhancing and Predicting Digital Consumer Behavior with AI(2024)

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摘要
Emotional intelligence (EI) is a vital aspect of human experience, influencing personal and professional success, empathy, and relationships. It is rooted in psychology and neuroscience and is developed through self-awareness, self-regulation, empathy, social skills, and intrinsic motivation. EI is influenced by cognitive and neurological mechanisms, such as the amygdala's function in processing emotions and the prefrontal cortex's adaptability. EI is assessed using various tools, such as self-report questionnaires and multisource feedback instruments. To develop EI, individuals and organizations can use strategies like mindfulness practices and empathetic listening drills, as presented in this study. EI has transformative potential in personal and professional contexts, affecting leadership, teamwork, and organizational dynamics. However, barriers such as cultural and societal influences and personal resistance to change can hinder the journey to EI mastery.
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