“Some Hope, Many Despair”: Experiences of the Normalization Within Online Dating among Queer Women in a Closeted Society

Online dating technology mediates various social interactions for LGBTQ+ communities, yet how such technology shapes queerness remains understudied, particularly within queer women’s communities in non-Western settings. To address this gap, we conducted a qualitative study with 17 queer women, aiming to uncover their experiences and challenges in online dating within the conservative context of South Korea. Contrary to their initial expectations of exploring open-ended forms of interaction, we found that dating applications tended to systematically normalize queerness in sexuality presentation, relationship building, and shared identities in the community. These mechanisms forced them to conform to the “normalized queerness,” thereby impeding non-normative and flexible aspects of queer interactions. Building upon these findings, we discuss how the technological affordances of online dating platforms facilitate the normalization of queerness under the influence of sociocultural contexts of South Korea.