BETWIXT AND BETWEEN: The role of ambivalence in environmental behaviours: a systematic review

Many citizens experience ambivalence – having simultaneously positive and negative evaluations – about changing their behaviour towards a more environmentally friendly lifestyle. Based on 36 studies, this study identifies and synthesises the current evidence on how ambivalence impacts environmental behaviours. In most studies, ambivalence is shown to be directly and negatively associated with environmental behaviours, i.e., higher levels of ambivalence are linked to lower levels of environmentally friendly and unfriendly behaviours. This applies to both types of ambivalence: objective (OA) and subjective (SA). Mediator analyses show, in line with the theory, that SA, not OA, drives behavioural change. In addition, results indicate that ambivalence moderates the relationship between independent–dependent variables mainly negatively, for example, by weakening attitude–behaviour relationships. This review shows the potential of ambivalence to facilitate behaviour change: SA about environmentally friendly behaviour can hinder, whereas SA about environmentally unfriendly behaviour can motivate, behaviour change. In addition, this review highlights some significant knowledge gaps in this body of research. A lack of validated standardised measurements of ambivalence makes it challenging to compare studies and reach conclusions about underlying theoretical constructs. Methods, research designs, and theoretical underpinnings need improvement to fully understand ambivalence and progress towards the transition of environmentally friendly behaviours.