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Entrepreneurial Marketing Practices and Rural Wine Producers’ Performance: the Moderating Role of Competitive Intensity in an Immediate Post Crisis Period

Ali Mahdi,Dave Crick,James M. Crick,Wadid Lamine,Martine Spence

Journal of Rural Studies（2024）

Cited 0|Views6
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Key words
Competitive intensity,COVID-19,Entrepreneurial marketing,Outside-in perspective,Performance,Resource-based theory
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