”The art of being healthy!”: results of the second all-russian competition

Art and culture can be a tool that contributes to the health and well-being of the population. Methods based on art and culture can be used not only in the treatment of diseases, but also in the field of public health promotion as modern approaches to the prevention and control of non-communicable diseases. In the Russian Federation, the Centers for Public Health and Medical Prevention are working to promote a healthy lifestyle and prevent risk factors for the development of diseases, information and communication campaigns, but new approaches are required, in a non-standard, creative format, which contribute not only to informing, but also to the emotional involvement of the population in the activities, including vulnerable groups of the population, as well as the development of intersectoral cooperation between the system of strengthening public health and culture/art, identification of best practices. For this purpose, the All-Russian competition of projects «The Art of being healthy» was developed, applying art and culture in the practice of strengthening public health. In 2021, the first competition was held, for which 15 applications were submitted. In 2023, the second competition was held with international participation, for which 25 applications were submitted. Of these, 22 projects (10 implemented and 12 planned) were selected for the competition, which met the selection criteria. A mandatory criterion is to evaluate the effectiveness of projects. The first place was taken by the project «Heroic grandchildren» (Moscow region); the second place – the project «Health in colors» (Republic of Karelia); the third place – the project «Dance for health» (Nizhny Novgorod region). All projects participating in the competition represent evidence-based approaches to health promotion through art and culture and form a library of best practices.