Chicken Production Competitiveness: Commercial Barriers, Projections Vs. Reality, and Perspectives of Brazilian Industry Managers

This paper aims to analyze the tariff and non-tariff barriers affecting international trade in chicken meat and their impact on global trade between 2015 and 2016, using two approaches. The first draws from a study by Peterson and Orden (2005), where the authors projected scenarios concerning the evolution of tariff and non-tariff barriers in the international context, evaluating the accuracy of their predictions, and updating future scenarios. The second approach involved interviews with managers from the primary chicken meat-producing industries in the western region of Parana to gauge their perceptions of the situation. These managers identified several key factors impacting competitiveness, including tariffs, technical and sanitary barriers, and specific legislation related to environmental criteria.