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A Framework to Improve Churn Prediction Performance in Retail Banking

João B. G. Brito, Guilherme B. Bucco,Rodrigo Heldt,João L. Becker, Cleo S. Silveira, Fernando B. Luce,Michel J. Anzanello

FINANCIAL INNOVATION(2024)

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关键词
Customer churn prediction,Imbalanced dataset treatment,Feature engineering,RFM
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