Facebook and Social Representations of Filipino Migrant Life in Germany: a Reflexive Computational Approach

Computational approaches have grown in prominence amidst advancements in new media and technologies and ever-increasing amounts of digital data. This article critically examines these automated techniques, especially the analytical affordances and concerns that such methods introduce to the study of online migrant and mobility discourses. The paper further argues for a mixed methodology anchored on social representations theory—a contextually sensitive framework that enables reflexive use of computational approaches, i.e., quantitatively analyze but also explore different layers of cultural and linguistic meanings in online diasporic interactions. With Filipino migrants in Germany as a case study and partner community, the study then demonstrates the combined application of topic modeling and ethnographically inspired qualitative analysis on migrant posts in Facebook. The findings are discussed in the form of a cultural reflection on Filipino values and expectations and an advocacy for mixed methodologies grounded on critical, social, and practice-oriented theories.