Results from a Statewide Needs Assessment of Iowa Beef Producers

Extension personnel routinely conduct needs assessments to develop programs addressing challenges faced by cattle producers. The objective of this project was to identify and evaluate the needs of cattle producers in Iowa. Needs assessment listening sessions were conducted by the Iowa Beef Center across six regions of the state of Iowa. A total of 54 stakeholders across the six regions participated, representing cow-calf, feedlot, veterinary, and allied industries. During each session, participants were asked to write down a list of challenges or opportunities they observed in the beef industry. Each producer was asked to share an item on their list that they perceived or experienced as the most challenging and briefly expand on the topic. Once every attendee had an opportunity to engage, the process was repeated until topics had been exhausted. Each listening session lasted approximately 2 to 3 hours. Notes from all six meetings were compiled, and major themes were aggregated. Common themes were found across all six regions, while others were only addressed within specific regions. Producers statewide addressed challenges in cattle marketing (n = 31), land use and availability (n = 22), herd health (n = 20), and feed costs (n = 19). Farm transition (n = 14), consumer education (n = 14), and animal handling and welfare (n = 8) were discussed in five of the six regions. Production profitability (n = 8) and labor (n = 5) were only addressed in four regions. Topics discussed in fewer than four regions tended to be specific to either cow-calf or feedlot enterprises. For example, traceability (n = 4) was only discussed in the northwestern and northcentral regions with a large feedlot presence. In contrast, heifer development (n = 4) was discussed in three regions with more cow-calf operations. In conclusion, this project illustrates the diversity and commonality of challenges facing cattle producers in the state of Iowa and is indicative of issues facing cattle producers nationally. Although these listening sessions were specific to Iowa cattle producers, the methods used to gain insight into challenges facing cattle producers have applications beyond Iowa. The diversity of responses reinforces the need for routine needs assessments for extension program development to address the needs of the beef industry nationally and globally.