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Potential Customer Analysis Based on Gender, Age, Retention, Motivation Using K-Means and Octalysis Gamification Approach

Fitri Marisa,Titien Agustina,Devi Rusvitawati,Mardiana Andarwati, Rudi Hariyanto,Endah Tri Esti Handayani,Enes Sukic

TEM Journal（2023）

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Key words
Potential customer,small medium enterprise,k-means,octalysis gamification framework
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