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Neuroselling: Applying Neuroscience to Selling for a New Business Perspective. an Analysis on Teleshopping Advertising.

Vincenzo Russo,Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano,Alessandro Fici,Fiamma Rivetti, Cristina Rossi,Riccardo Valesi,Margherita Zito

Frontiers in Psychology（2023）

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Key words
neuromarketing,neuroselling,infomercials,EEG,call-to-action,purchase intention
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