Neurocomunicative Tools in the Documentary Films

The present work intends to carry out an audiovisual and succinct analysis of various works of scientific dissemination similar to the documentary film genre according to the criteria of the ASECIC (Spanish Association of Scientific Film and Image) in order to determine which tools are attributable to neuroscience. communicative and its derivatives are used to interest, retain and instruct their respective audiences. To this end, a literature review from expert sources was carried out to define the type of instruments of this type that are or have been applicable to audiovisual support and the way in which they can be used. Subsequently, the enumerative analysis of the most noteworthy works in terms of the use of neurocommunication techniques within the given sample was carried out. This exhibition was extended to widely distributed digital media, in order to create a narrative line between the first recognized modern documentary (Nanook from the North, Flaherty, 1922) and the news of audiovisual scientific dissemination in traditional media and networks. The conclusion points to the fact that, from the recreational approach-not scientifically strict adopted by this original documentary, to the diffusion channels with ten-minute pills, it is the promise of leisure or gamification that has led the public to consume and accept the information contained in informative cinema, above any other consideration.