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Study on the Effect of the New Media Marketing Methods of the Palace Museum's Cultural and Creative Products - Take "gugong Taobao" As an Example.

Ruxin Wang,Fang Liu

CROSS-CULTURAL DESIGN, PT I, CCD 2023(2023)

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关键词
Cultural and Creative Industry,"Gugong Taobao",New Media Marketing Strategy,The cultural and creative products of the Palace Museum
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