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Integrating Country of Origin, Brand Image and Halal Product Knowledge: the Case of the South Korean Skincare in Indonesia

A. Jajang W. Mahri,Juliana,Hilda Monoarfa,Amelia Putri Rohepi,Rizuwan Karim

JOURNAL OF ISLAMIC MARKETING（2024）

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Key words
Country of origin,Brand image,Halal product knowledge,Skincare
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