Police Brutality and Racial Justice Narratives Through Multi-Narrative Framing: Reporting and Commenting on the George Floyd Murder on YouTube

The increasing use of social media like YouTube as a news platform provides new opportunities for the public to react to news reporting. This convergence produces multi-narrative framings of police violence-related evidence that requires further attention, especially given the potential impact on state accountability processes. Using a frame analysis of news outlets and content analysis of comments on YouTube, we identify frames, responses, and the multi-narrative framing that results from this converging environment. Our findings suggest a triumvirate of competing frames around police brutality, with mistrust of media complicating the role news media plays in accountability.