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Comparative analysis of the political information published on Twitter by the main print and digital media around the general elections of 10N 2019

ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION(2022)

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摘要
News media, both digital natives and printed newspapers, are increasingly active on social networks, which allow real interaction with their readers, now also prosumers. However, the accounts of these media continue to be the ones through which users mostly find out about current political news. In this context, it is surprising that, although many authors analyse the activity of politicians on Twitter, few study the way the media uses this network when covering political events. This is the objective of the present work, which has been achieved by analysing the tweets and interactions of the five main Spanish print and digital media around the 10N General Elections. For that, we downloaded all the tweets posted or retweeted by the official accounts of the main printed and digital media in Spain two weeks before and after the 10N to analyse the attention they paid to political information. In summary, the results confirm that the print media are the ones with the highest activity on their Twitter accounts, although the digital media pay more attention to political information and generate the most interaction. Of the analysed political parties, PSOE and VOX are the ones with the greatest presence in the sample at a general level. The two parties that finally formed the government -PSOE and UP- experimented an increase in the number of tweets that mentioned them after the elections, while PP and VOX experienced the opposite phenomenon. Interactions were higher after the election, both at a general level and in tweets with political content.
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关键词
Twitter,Media,Press,General Elections,Political Communication,Political Parties
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