An Analysis of Policy Discursive Struggle about Post Mega-event Management : Focused on the 2018 PyeongChang Winter Olympics

This study aimed at analyzing the discursive struggle about the post mega-event policy by focusing on the post-measure for the Jeongseon Alpine Center, one of main event facilities constructed in Gariwang mountain, for the 2018 PyeongChang Winter Olympics. The Center caused the controversy of environment destruction, and was built under the condition that the Center would be demolished and the natural environment would be completely restored. However, after the Olympics, the policy discursive struggle persisted between the pros that insisted on the full restoration of the natural environment, and the opposition. Policy decision has not been made yet. The literature review covered the concepts of mega-event, policy discourse, discursive struggle, discourse analysis and the related research. For the analysis, two dimensional analytical approach of Fairclough's Critical Discourse Analysis was applied: text analysis and discourse practice analysis. Frame analysis was conducted on policy discourses according to the topic areas of discourses, which were environmental frame, economic frame, sociocultural frame, and political frame. The findings of the study revealed the characteristics of the policy discourses and that of discursive struggle of post-mega event policy. The pros actively formed policy discourses in environmental frame, and the opposition actively formed policy discourses in economic frame and sociocultural frame. In conclusion, this study suggested that more analyses of discursive struggles shoud be applied in tourism research, and practically policy actors should develop the discursive competitiveness in the diversity of discourse frames.