Tourists’ Perceptions and Consumer Surplus at a UNESCO World Heritage Site, the Okavango Delta, Botswana: Implications for Rural Development

The capturing of full benefits associated with nature-based tourism could be one of the strategies for the promotion of sustainable tourism in the Okavango Delta (OD). The general objective of this paper is to establish the perceptions of tourists in relation to consumer surplus (CS) of tourist visitation to the OD and implications on rural development. The study shows that there is substantial CS of tourist visitation in the OD. A significant proportion of tourists (53%) said that they were willing to contribute to a fund for the compensation of farmers for their loss of property resulting from their conflict with wildlife. Most tourists (90%) thought tourism should contribute to the development of local communities. They suggested that the captured CS could be used for rural development and wildlife conservation. The study recommends that the CS could be captured in the OD as entry and conservation fees.