A Post from the Woods: Social Media, Well-Being and Our Connection to the Natural World

Research on our connection to nature (CTN) and sense of well-being has gained increased attention in recent years. It is often argued that CTN is an important, yet diminishing, human need, especially when juxtaposed with our increased time spent with screens and social media. Yet, little is known about the potential for social media, CTN, and well-being to form positive relationships. From the self-presentation framework, this study sought to better understand these relationships by examining the connection between three forms of nature posts (self, friends', and celebrities'), CTN, and two forms of well-being (vitality and body appreciation). Results from a cross-sectional survey demonstrated significant positive links between nature posts and CTN. Regression analyses showed active posting (self-nature posts) but not passive exposure (friends', celebrities' posts) was significantly linked to CTN, when also accounting for time spent outdoors and age. There was also a significant relationship between nature posts and well-being. Regression analyses revealed active posts were significantly linked to vitality and marginally significant in connection to body appreciation. Celebrities’ posts were also positively linked to body appreciation. Finally, CTN served as a significant mediator between nature posts and well-being. The findings are discussed in the context of nature-related self-presentation online and attention restoration, and in contrast to the often-deterministic view of the impact of technology use on CTN.