A case for measuring negative willingness to pay for consumer goods

Daniel A. Bass,Brandon R. McFadden,Kent D. Messer

Food Policy（2021）

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摘要

•We find that consumers can negatively value products like tap and bottled water.•Ignoring negatively values may not reflect consumer sentiments or concerns.•Allowing negative values may improve decisions that rely on welfare measures.

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关键词

WTP,Willingness to accept,Negative willingness to pay,Market goods

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