The Application of Information Systems of FreestyleXtreme

In recent years, retailers across the globe are using information systems/information technology to do their day to day, end-to-end transactions and implementing these technologies to serve their purpose better. Retailers are also very quick to replace their legacy systems to new ones with better features to meet their emerging needs. FreestyleXtreme is no exception to these trends. Information Systems are at the core of FreestyleXtreme strategy to survive, grow (volume & geography) and serve the customers with higher satisfaction. This paper is an attempt to study the role and growth of the information systems at FreestyleXtreme and find out how these information systems helped the company to achieve its goals with a specific reference to the application of artificial intelligence. The paper presents all facets of implementation of the information systems, including social media and benefits accruing to FreestyleXtreme.