Improvement Through/despite Emails

Abstract Email flooding, deleting emails without reading them – both common parts of our daily workflows. Emails need to motivate their recipients to read them and of course, the number of emails we receive every day play a crucial role. The present paper shall not only describe how the email communication between the members of a research project could be enhanced, but also show how helpful emails are for implementing strategic communication optimisation. By involving the project members as probands in a study based on AMASA (Research project “Accessing Medicines in Africa and South Asia”) emails for developing a restructuring of the internal communication, the process of communication optimisation was accepted by the project members and the strategic superiour aims could be met.