Acceptance of the Bank of Uganda Internet Banking System Framework

The study examines the role of environmental, behavioral and technological variables in predicting customer behavioral intentions to adopt the Bank of Uganda Internet Banking System (BBS Connect) by integrating three existing frameworks of Task Technology Fit (TTF), Unified Theory of Acceptance & Use of Technology (UTAUT) and Initial Trust Model (ITM). In doing so, the study follows a comprehensive approach to address Internet banking adoption intention. Partial Least Squares (PLS) Structural Equation Modelling is used to analyze the data collected from BBS Connect users. From the empirical findings, we are able to establish the significant contribution of technology characteristics and task characteristics in facilitating TTF. Initial trust was found to be facilitated by structural assurance and not by familiarity with the Bank of Uganda. The statistical results support the significant association of initial trust, performance expectancy and social influence with behavioral intentions to adopt BBS Connect. The approach used in the study incorporates three well established theories of technology acceptance. This results in a high explanatory power of our research model at 73.2% of behavioural intention to adopt the BBS Connect System. We provide theoretical and practical implications that are useful for Internet banking in Uganda and Africa at large.