LUCRĂRI ŞTIINŢIFICE, SERIA I, VOL.XXI (1) 158 ANALYSIS OF THE ROMANIAN TOURISM TRAVEL AGENCIES

Tourism market underwent significant changes in the last decade, because of the Internet and the new possibilities given to consumers to book their travel, undermining sometimes the traditional role of intermediare tourism agencies. The presents study aimes to analyze the general activity of tourism agencies on the Romanian market starting from secondary data, but also the competition on the tourism market from Cluj County. Atferwards the particular case of a tourism agency from Cluj-Napoca was studied in order to evidentiate its’ market performance using BCG matrix. Secondary data indicated a decreasing trend in sales both for tour agencies and retail agencies. Consumers’ mostly preffered destinations are Greece, Bulgary and Turkey. BCG matrix could be use by other tourism operators as a starting point in building market strategies.