Characterizing agroecological and conventional farmers: uncovering their motivations, practices, and perspectives toward agriculture

The way farmers perceive their relationship with the agricultural system affects the type of farm management implemented. Thus, it is fundamental to understand the needs, views, and motivations of farmers to integrate scientific knowledge more effectively in the day-to-day problems of farmers and foster the adoption of more sustainable practices. We interviewed 12 agroecological and 10 conventional horticultural farmers from the Madrid Region of Spain to characterize their profiles and evaluate their views toward agriculture, challenges experienced, and adopted farm practices. We found that the sociocultural profiles and the number of products grown differed widely among farmers. Further, significantly more sustainable practices were adopted by agroecological farmers compared to conventional farmers, with wider diversification in productive activities. Based on the different perceptions of agroecological and conventional farmers, we discuss the barriers and opportunities for spreading agroecology in the study area.