Poor patient awareness of peripheral arterial disease, it is time to optimize the clinical visit

•There is a significant lack of awareness of peripheral artery disease (PAD).•There is poor awareness among the general public and in patients with PAD.•Disease-specific knowledge deficits may have detrimental effects on disease course.•It is important to maximise clinical visits to inform and educate patients.•Focused awareness campaigns should fill disease-specific knowledge deficits.