COLLABORATIVE MANAGEMENT MODEL TANJUNG LESUNG TOURISM IN PANDEGLANG DISTRICT, BANTEN PROVINCE, INDONESIA

Community welfare, developing social potential, and environmental conservation are indicators of the success of The improving tourism management. Collaboration between the government, the private sector and the community is an important concept in tourism management. This study tries to explore the phenomenon of collaborative tourism management in Tanjung Lesung, Pandeglang, Banten Province of Indonesia. This study uses a qualitative method. Informants are 40 stakeholders representing government, private and community elements. In addition to interviews, data collection also uses observation and focus group discussions. The results showed that stakeholders were not yet mapped and tended to play a very dominant role in government and the private sector. While the community lacks a good role. The collaboration process faces obstacles due to differences in the capacity of each organization so that communication and coordination are hampered. This model is expected to be a solution to improve the collaboration process and collaboration performance in Tanjung Lesung tourism management.