wah Communication to Indigenous People (Orang Asli) in Selangor

The process of communication in delivering da c wah messages among the community of indigenous people (Orang Asli) demands da c wah efforts to guide positive changes towards the practice and appreciation of Islamic teachings. Therefore, this article is to identify muslim preacher’s persuasive strategy in da c wah communication to the community of indigenous people in Selangor. By using the theory developed by Achmad Mubarak who discussed persuasive communication from Islamic Da c wah perspective, the study is in fact a qualitative study with a case study design. Data collection was through semi-structured interviews. Some of seven research participants who were purposely selected comprising the Community Development Officers of Indigenous People or Penggerak Masyarakat Orang Asli (PMOA) and the Revert Preacher Panelist or Panel Dakwah Mualaf (PDM), two representatives from the Association of Welfare and Management Muslim Orang Asli Selangor or Persatuan Kebajikan dan Pengurusan Islam Orang Asli Selangor (PKPI) and al-Khalifah Foundation (Yayasan al-Khalifah) that has involved with preaching the indigenous people community. The data from interviews were analysed using thematic method which included the procedure of making transcription and reduction. The study found that the persuasive strategy of preachers in da c wah communications that took place involved the authority of preachers through the appointment and cooperation with 1 Seniour Lecturer at the Center for Human and Community Wellbeing, Faculty of Islamic Studies, The National University of Malaysia (UKM). Email: zulaini@ukm.edu.my 2 Assoc. Prof. at the Center for Human and Community Wellbeing, Faculty of Islamic Studies, The National University of Malaysia (UKM). Email: a.g.don@ukm.edu.my 3 Seniour Lecturer at the Center for Human and Community Wellbeing, Faculty of Islamic Studies, The National University of Malaysia (UKM).Email: irdha@ukm.edu.my 4 Graduant of the Center for Human and Community Wellbeing, Faculty of Islamic Studies, The National University of Malaysia (UKM). Email: uswah_usim@yahoo.com E-Journal of Islamic Thought and Understanding