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From User Insights to User Foresights: Applying Video-Based Ethnographic Narratives and User Innovation in NPD

Evy Sakellariou,Kalipso Karantinou,Keith Goffin

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE（2020）

Cited 12|Views7
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Abstract
•Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights.•This mode adopts both an emic and an etic research perspective that complement each other.•User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation.
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Key words
User Participation,Lead User Method,User Experience
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