Influential Factors of Green Consciousness in Bangladesh: A Pragmatic Study on General Public in Dhaka City

Green is the buzz term in the globe. Green is a crucial term that can mean a wide diversity of things to different people. Ecological approach is a current information that can be applied to everywhere. Bangladeshi general public must adopt ecologically sound behavior to keep up the clean environment. By location, Bangladesh falls in the coastal region. Bangladesh is going to be worst sufferers due to the effect of quick climate change throughout the globe. Bangladesh is an emerging and densely populated country in South Asia. This research has been conducted with an objective to analyze the influential factors of green consciousness in Bangladesh: A pragmatic study on general public in Dhaka city. Different facets is important tools to guide the general public green consciousness in Bangladesh. This survey studies Environmental concern (EC), Environmental knowledge (EK), Social media (SM), Promotional tools (PT), Reference groups (RG), Government initiative (GI) influence on Public Green Consciousness (PGC). By using convenient sampling method, the data has been collected from 400 respondents. Data are analyzed using frequency, mean, standard deviation, correlation analysis, and regression analysis. From the descriptive statistics analysis, Environmental Concern (EC), Reference Groups (RG) and Government Initiative (GI) become the famous factors in general public green consciousness in Bangladesh. Likewise, from the results of regression analysis, the research is found that Social media (SM), Promotional tools (PT), Reference groups (RG), and Government initiative (GI) as the important factors, which significantly effects on Public Green Consciousness (PGC). The consequences of this study can be beneficial for both investigators and specialists. For examiners’, it provides guidelines for thoughtful consciousness designs, level, and their virtual status. Furthermore, this study proposals real-world direction and pertinent suggestions to the general public and ecological experts to inspire the strategies for improving green consciousness as ecological subjects are opportunities to create demand in greening firms. Keywords: green consciousness, general public, influential factors, Dhaka city.