A response to Rubin & Heitlauf: "Is the expansion of the universe accelerating? All signs \emph{still} point to yes"

We have shown (Colin et al. 2019) that the acceleration of the Hubble expansion rate inferred from Type Ia supernovae is essentially a dipole with 3.9$\sigma$ significance, approximately aligned with the CMB dipole, while its monopole component which may be interpreted as due to a Cosmological Constant (or more generally dark energy) is consistent with zero at 1.4$\sigma$. This is challenged by Rubin & Heitlauf (2019) who assert that we incorrectly assumed the supernova light-curve parameters to be independent of redshift, and erred further in considering their measured redshifts (in the heliocentric frame) rather than transforming them to the CMB frame (in which the universe supposedly looks isotropic). We emphasize that our procedure is justified and that their criticism serves only to highlight the rather "arbitrary corrections" that are made to the data in order to infer isotropic cosmic acceleration. This is a vivid illustration of the 'Cosmological Fitting Problem' faced by observers who live in an inhomogeneous universe but still use the maximally symmetric FLRW cosmolgy to interpret observations.