Supplementing hedonic and sensory consumer research on beer with cognitive and emotional measures, and additional insights via consumer segmentation
Food Quality and Preference(2019)
摘要
•Consumer-centric product research on beer is performed using a multivariate approach.•Emotional and cognitive measures supplement hedonic and sensory product responses.•Additional insights are gained via consumer segmentation for product likes/dislike.•Segment differences extend to emotional and cognitive product associations.
更多查看译文
关键词
Consumer research,Hedonic,Sensory,Attitudes,Emotional associations,Product testing,Beer
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要