Renaming and Rebranding Within U.S. and Canadian Geography Departments, 1990–2014

Between 2000 and 2014, more than thirty geography departments adopted revised or new names, with some entirely dropping geography. Although renaming and rebranding efforts are not new to higher education, the rapid pace at which geography department names have changed raises questions about the discipline's identity and health. We examine the renaming trend within geography programs together with intended and unexpected factors as perceived by faculty. Specifically, we look at the renaming and rebranding trend within the context of four pillars offered by Pattison (1964) to define geography's principal academic domainsearth-science, man-land, area/regional studies, and spatial traditions.