Optimal timing of airline promotions under dilution.
European Journal of Operational Research(2019)
Abstract
•A stochastic dynamic program for the optimal timing of airline promotions.•Explicitly modeling the stochastic behavior of demand and the impact of dilution.•Deriving the structural properties of optimal policy to provide managerial insight .•Significant increase in incremental revenue with the optimal policy on a case study.
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Key words
Revenue management,Stochastic dynamic programming,Dilution,Airline promotion
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