Dieting, priming, food meanings and (un)healthy choices: When shoppers fall for pleasure
Journal of Retailing and Consumer Services(2018)
摘要
This article seeks to establish what factors predispose some consumers to non-consciously fall for palatable food choices. To achieve this, 1) a qualitative exploration of food meanings possessed by (non)dieting consumers (N =20) and 2) a grocery shopping-prime experiment (N =197) are conducted. Dieting consumers appear to have a more hedonic food-orientation, feel guiltier towards eating, struggle more with resistance of temptation, express less skepticism towards marketing actions, possess a narrower health control focus and appreciate less the role of food in life happiness. Thus, they are more easily prey to many implicit food cues in supermarkets.
更多查看译文
关键词
Grocery shopping,Dieting,Health,Non-conscious influences,Supermarket
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要