The Determinants of Public Acceptance of Electric Vehicles in Macau

This study aims to examine the factors that influence individual intention towards the adoption of electric vehicles. Questionnaire survey was conducted in public area in Macau. Data collected were analyzed by confirmatory factor analysis and structural equation modeling. The results of data analysis show that environmental concern and environmental policy are the antecedent factors of perception of electric vehicles, and that influences customer's behavioral intension to purchase electric vehicles. This study also finds that perception of benefit is one of the factors that influence the adoption of electric vehicles. Vehicle operators are more sensitive to fuel economy. They are seeking for future long-term fuel savings. Thus, government striving to promote low-carbon transportation needs to scale up its efforts to enhance citizens' environmental concern, establish proper environmental policy, and provide long-term financial and strategic support for electric vehicles.