Marketing de servicios: conceptos y estrategias.

M H N Cobra,F A Zwarg, M Kami, H J Mittendorf,Dale H Carley,Stanley M Fletcher, T K Wu, P Solis C, L G Barrantes S,A S Homes,L E Chalita T, M Portillo,D Barrera I, D B R Fernandez P,R Garcia M,J A Matus G,M De J S Cruz,J M Nunez P,R R Saenz R,B Cruz G

mag（1991）

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Key words

demand,marketing,incentives,business management,balance of trade,consumers,market research,exportation,management,economic policies,productivity,production,cotton

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