RESEARCH INTERESTS
I undertake research in motivation and behaviour change including addictions, especially tobacco use.

Advisor to Public Health Wales.
Former Editor-in-Chief of the Journal 'Addiction'.
Former advisor to the English Department of Health and Public Health England.
Co-founder of the Capability, Opportunity, Motivation - Behaviour (COM-B) model of behaviour.
Co-founders of the Behaviour Change Wheel (BCW) framework for developing interventions.
Co-founder of the Behaviour Change Intervention Ontology.
Founder of the PRIME Theory of Motivation.
Founder of the Smoking Toolkit Study surveillance programme.