Rodolphe Korichi

I built since 20 years the skincare and makeup expertise for Dior, Guerlain, Givenchy and Kenzo through the management of cosmetic efficacy testing. I also work with marketing departments for several brands of the LVMH’s Perfumes & Cosmetics division in order to propose new concepts to sustain new marketing claims and press events. In parallel, I manage a specific research axis in cosmetic evaluation, and I promote our research through international scientific communications.